Fancy watches and design are put together to inspire a new cellphone from Motorola, that presents a circular display and a very refined handwork. The name is Aura, and it’s a cellphone that presents a sofisticated look and high quality build, mirroring the “made in Switzerland” air.

For the more attentive users, the Aura might bring to mind an older model. Motorola, in fact, isn’t new to the circular display models: many users might remember the old V70, a GPRS cellphone that didn’t have much success back in 2002, the year of its launch, but that, due to its original design and size, had represented an important innovation in the cellphone market.

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